Kérastase introduces its new line of Aura Botany, without silicones and sulfates, composed of 98% natural ingredients, like argan oil and coconut oil, cold extracted. A new luxury for the hair, which blends in with the sensitivity towards nature. Four new products: the shampoo, Bain Micellaire, the balm Soin Fondamental, treatment Concentre Essentiel, and the texturizzante Essence d’eclat.
These products are designed for women who consider responsible engagement to be a duty, the performance of the product is a right in and of hair, extraordinary and bright, the essence of their personality. Philosophy is also shared with the testimonial in the Aura of Botany, topmodel Toni Garrn, always close to the eco-solidarity, without sacrificing the care of her beauty. Hair included.
This is the mission that it has in common with Kérastase: to have a healthier life-style, in the respect of the environment. Happiness, well-being, care of the body and mind are all connected. And the same concept applies also for the care of the hair. More and more today, women are in fact attentive to the ingredients present in the product, which must be consistent with their vision of life.
Proven effectiveness: the unique lipidic chains of coconut oil and lipids nourishing Omega 6 and 9, argan oil, penetrate inside the fiber and provide nourishment, softness, strength, and brightness. All the assets that come from the production of eco-sustainable, to increase the opportunities of cultural and social development of the moroccan women and the Island of Samoa, where the ingredients come from. Four new products to try, beautiful and good, for a new gesture decidedly green.
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